This Week’s Digital Marketing Update #video

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week: Blackberry to be Acquired for $4.7 Billion Blackberry has spent the last few years languishing far behind competitors like Apple and Google, and after losing nearly $96 billion in value, the…

Getting Up to Speed on Connections 2013 #video

ExactTarget’s annual user conference is in full swing for the seventh straight year, selling out hotels and flooding the streets of Indianapolis with the country’s most passionate and innovative marketers. With a theme this year of “Lead from Within”, the nearly 6,000 attendees have enjoyed talks from notable speakers like Marc Benioff, Jim Collins, and…

Marketing is Valuable, but It’s Your Job to Prove It #Video

Only one out of every two B2B marketers agree that marketing’s financial value is clear to their business, according to a new Forrester Research report. What’s more, two-thirds of CMOs in the U.S currently report feeling pressure from their boards to prove marketing’s value. This seems at odds with the rise of marketing technologies like…

CRM & Automation: The New Dream Team #video

There is no shortage of marketing and sales tools these days. It seems like there is no problem a business can encounter that isn’t claimed to be solved by a handful of new tools. However, marketers and sales teams alike need to begin focusing on integrating their disparate tool sets, otherwise they may find themselves…

10 Content Marketing Mistakes (And Likely Reactions) [GIFs]

Content marketing has been a major focus in the industry for the last few years and takes center stage this week as Content Marketing World kicks off in Ohio. Despite its rapid growth in popularity and the countless strategic resources available, content marketing is an area that many companies continue to struggle with. From messages…

This Week in Digital Marketing #video

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week: Man Promotes Tweet Complaining About British Airways A disgruntled airline passenger has taken on British Airways this week by buying a promoted tweet to complain about his father’s lost luggage. Hasan…

Marketing Automation & Your CRM #infographic

The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before. With database volumes on the rise, Customer Relationship Management (CRM) tools are becoming an indispensable tool for nearly every modern business. But marketing automation is racing right on the heels…

5 Simple Content Marketing Secrets #Video

One of the most anticipated marketing conferences of the year is just a few weeks away:  Content Marketing World. With 82% of B2B marketers reporting an increase in content creation over the next 12 months, content is clearly in the B2B marketing spotlight. However, even with such a strong focus on content, many companies are…