10 of the Scariest Sales Leads #infographic

We’ve all seen them… lurking on the other end of an email or phone call, waiting to pounce and make your day a little bit harder. That’s right — I’m talking about those scary sales leads that you hope never to come face to face with. Just as scary as any Halloween ghoul or goblin…

Marketing Automation: Sales or Marketing Tool? #infographic

Marketing automation has a hidden talent. Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern sales department as well. Companies that implement the solution for their marketing teams soon discover that automation extends well beyond the boundaries of marketing. Not convinced? Consider the following stat:…

Rock Social Media in 30 Minutes a Day [INFOGRAPHIC]

How much time does social media marketing take out of your work day? It’s no surprise that social media takes up a larger part of a marketer’s day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of…

Inbound Marketing Needs Automation

It’s hard to refute how important inbound marketing has been in shaping the modern marketing industry. In the last few years, marketers have fundamentally shifted the way we approach our marketing campaigns, the way we approach potential buyers, and the way we build customer relationships. With the number of leads generated on the rise and…

What Google Hummingbird Means: 60 Seconds with an SEO Expert

Earlier this month, Google announced the rollout of a massive update to their search algorithm, dubbed Hummingbird. While the update has received a lot of attention, including from all of us here at Pardot, there is still some confusion as to exactly what Hummingbird changes for marketers. To help break it down, we caught up…

Marketing News: This Week’s Top Stories #video

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week — and some key takeaways for marketers to consider: Some Businesses Find Opportunity in Government Shutdown As much of the country is reeling from the government shutdown, some fast-moving companies are…

Marketing Resource Center: Calculating ROI

80% of CEOs don’t trust their CMOs, according to a study conducted last year by the Fournaise Group. That’s compared to the 90% of CEOs who say they do trust and value their CFOs and CIOs. So what makes marketers so much harder to trust? The answer is simple: accountability. Solving Marketing ROI For years, marketers have struggled…

Pardot & Salesforce: Better Together

Can you imagine what your desk would look like to a marketer from just 10 years ago? With dashboards, email editors, analytics, and lead databases, it would look more like a NASA launch than marketing. But this is the marketing world we live in. Technology has brought a new host of challenges, but also a…