The Four Foundations of a Best-in-Class Marketing Stack

Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be investing in tomorrow?” To give you some solid answers, we’ve…

Four Keys to the Future of Data-Driven Marketing

Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four…

The Four Secrets To Becoming An Experience-Focused Brand

Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce’s State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect consistency, personalization, and convenience. These experiences include a variety of touch…

The Future of Marketing in Five Stats

Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing, because there are a lot of major changes on the horizon. The future of marketing is not set in stone, but based on these five statistics, you can bet…

How to Build an Audience for Your Content #video

There’s no question that ‘content’ was one of the hottest topics in marketing in 2013. But let’s not talk about content marketing for a moment (enough people already are). Let’s instead talk about the other side of content marketing: the audience. Although it rarely comes up in conversations about content marketing, your audience (the people…

Joe Pulizzi’s Top 3 Tips for Content Success

The other day, I had the pleasure of grabbing a few moments with Joe Pulizzi, founder of the Content Marketing Institute. Even in the midst of planning for the upcoming Content Marketing World summit on September 10th, Joe was kind enough to take some time to talk through a few content marketing tips. Here’s some…

5 Content Tips from the CNN Pros

CNN is no small news agency. In fact, as one of the world’s largest news reporting agencies, they’ve pretty much got content creation down to a science. With over 100 million cable subscribers, their process for creating content is one of the best in the world. I was able to sit down with Mira Lowe,…

Marketing 101: Learn to Operate in Realities, Not Abstractions

While re-reading “The One to One Future”, by Don Peppers and Martha Rogers, I came across a quote that validates the concept of agile marketing. Peppers, who I actually had a chance to speak with last week, states the need to “operate in realities — not abstractions.” This is an important quote for marketers to…