Marketing Automation: Perfect for Productivity

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…

B2B Social Media Magic: 3 Ways to Connect with Your Customers

It’s time to talk about the elephant in the room: Social Media for B2B Marketers. If you’re like most marketers, when it comes to getting your content out there, you might feel a bit like a bull in a china shop. That said, social media is firmly entrenched as part of ours – and our…

Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

Growing, Growing, Growth! 3 Ways Marketing Automation Scales with Your Business

I like to think of marketing automation as that all-important connector piece in the box of legos. There’s was always one piece that would hold all the others together no matter how big you built your tower or your spaceship, and if you were a builder like me, you used it in almost everything you made….

It’s Our Birthday!

And we’re in celebration mode! We’ve got cake: And balloons: And we’re getting the party going! 10 years ago today Pardot was founded and we’re so excited to reach this amazing milestone. We couldn’t have done it without you – our B2B Marketing Trailblazers. Thank you for making us part of your marketing magic. We’re…

Engaging Current Customers

We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become…

Tale As Old As Time: The Sales and Marketing Love Story

It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families…

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and…