3 B2B Analytics Tricks You Wish You Knew

Analytics is a fact of life for data-driven marketers: the only way to truly understand the value of your marketing efforts is to rely on analytics and reporting, and sometimes it feels like an impossible chore. Every campaign comes with it’s own targets and goals and metrics need to be cross referenced and compared, teams…

Trailblazers In B2B Marketing Series: Tigh Loughhead

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

Trailblazers In B2B Marketing Series: Erika Wong

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

Trailblazers In B2B Marketing Series: Brian Schmid

B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies and creating incredible strategies, and most of all, they’re inspiring all of us to work harder, reach…

Pardot’s Got a Brand New Look!

You may have noticed Pardot’s hot new look! We’ve given our website a makeover to make it even easier to learn how Pardot can supercharge your marketing. We’ve still got all the old features, including our Guided Tour, our product demos, and our Customer Hub, all wrapped up in a nice new package. We’re so…

Upcoming Webinars – February

It’s February, time to munch your way through several pounds of chocolate, go ice skating, and… go back to school? You read that right marketers – this month’s webinars are kicking off a series: The B2B Marketer’s Study Hall, where we’ll take you through the basics of getting started with marketing automation, to finding more…

Adventurous B2B Marketing Strategies for 2018

It’s 2018! We’ve made it – and I’m so excited about what this (even) year has to offer that I’m kicking it off in a spirit of adventure. What better way to ring in the new year than with some out-of-the-box thinking? After all, it’s only going to be new once! These marketing techniques aren’t…