A Guide to Developing Content

One of the biggest challenges – whether you’re just getting started with marketing automation or digging in to a new campaign – is coming up with new and compelling content. Social Media Explorer had a helpful post with 30 questions to help you create a content strategy. The questions are broken up in to three…

Getting Started with Marketing Automation

Last quarter, Pardot was happy to welcome over 50 new clients to our marketing automation community. That marks three straight quarters of over 50 new clients joining us. That translates to a LOT of new users who are just getting started with marketing automation! Because we have so many new faces, I thought it might…

Lead Nurturing Webinar Next Wednesday

One of the hottest topics for marketing automation users, whether you’re just starting out or you’re a seasoned professional, is perfecting a lead nurturing strategy. Using lead nurturing stops leaks in the sales funnel and gives your marketing ROI a major boost. Join Pardot COO Adam Blitzer along with Pardot partners Arketi Group, A.D.A.M. ,…

Perfecting Your Content Mix

When we talk about planning out your lead nurturing campaign or crafting landing pages that will garner more conversions, we often talk about what type of content to use during different times in the sales cycle. To be successful in a complex, drawn out sales model, you need to offer a variety of information –…

Pardot Heads to San Francisco in April

April is upon us and that means the Pardot team is gearing up for another trip to California. We’ll be in San Francisco from April 12 – 16, 2010. We will attend SugarCon, the SugarCRM user’s conference, from April 12 – 14. Stop by and say hello at Booth 104 or drop in for Derek…

Announcing the First Annual Pardot Users Conference

The Pardot team is excited to announce the First Annual Pardot User’s Conference will take place Tuesday, September 28 – Wednesday, September 29, 2010 at the brand new Buckhead Marriott Hotel and Conference Center in Atlanta, GA. The two-day event will feature Pardot training, best practices from industry experts, an opportunity to meet other Pardot…

Social Media Sharing on Your Landing Pages

You’ve probably noticed that one of the elements of the Pardot blog redesign is the addition of the AddThis, the button at the bottom which makes it easy to share a post through popular social networking sites. Did you know you can also use AddThis on your Pardot landing pages? This way if someone finds…

Free Webinar: How to Craft a Successful Nurturing Program

Did you miss our last webinar on lead nurturing? Join Pardot partner Generation O Marketing for a deeper dive into lead nurturing best practices. Sign up for the free webinar, which will cover topics like: How to prepare for a successful campaign How to create and select a winning content Best practices in creating campaign…