Pardot Client Success Story Featured on MarketingSherpa

One of Pardot’s very successful clients, Paymetric, has been featured on MarketingSherpa for their rock star implementation of Pardot. Here’s a summary of the case study: Downsizing is part of business, whether the reason is based on economics or a change in corporate structure. And sometimes less can be more. Find out how one start-up…

Pardot Featured on Marketing Automation Podcast

Our very own Adam Blitzer was recently interviewed in a podcast by Marketing Automation Times. Listen in on the podcast to learn fun facts about: Trends in marketing automation What to look for in a marketing automation vendor Mistakes people make when implementing marketing automation The history of Pardot Hear Adam’s Interview with Marketing Automation…

Pardot Users Conference 2011: Call For Speakers

Last year’s first-ever Pardot user’s conference was a great success! This fall, we will welcome clients and partners back to Atlanta for the second annual Elevate Users Conference. This year’s event will be held in mid-October. We area looking for Pardot clients who would like to lead a conference session by sharing their success stories,…

The 60-Second Lead Review

Those of you who attended our User’s Conference and saw Adam’s presentation on How Pardot Uses Pardot for Marketing may have already heard about our lead intake process. For those that didn’t, I’d like to share how we review new leads and assess if they should be passed to sales. Every lead that comes into…

Lead Nurturing 101 Webinar

This week, Pardot’s sales guru Derek Grant presented a webinar called Lead Nurturing 101: Things to Consider Before Your First Campaign. The webinar includes tips on timing, content creation and segmentation along with examples of nurturing campaigns. Recording Slides Lead Nurturing 101 View more presentations from Pardot.

Pardot Announces Partnership with GoodData

At Elevate 2010, the first annual Pardot Users Conference, the Pardot team announced an exciting new collaboration with GoodData. GoodData is a sophisticated SaaS-based business intelligence tool that powers the data behind top systems like salesforce.com and ZenDesk. The partnership will enhance the Pardot reporting function, allowing users to slice and dice complex data sets…

Elevate 2010: What Do You Want to Know?

Around 100 Pardot users are heading to Atlanta in two weeks for the first annual Pardot Users Conference. Sessions will be presented by current users, Pardot partners and some of our own staff. As we’re finalizing the agenda and reviewing the presentations, I wanted to give those attending a chance to weigh in. We’re putting…

Leads Are People Too

This idea came to me by way of my very own inbox. A few months ago, I got married. During the planning process, I registered on one of the many popular websites out there that require you to create an account to view their articles and resources. That site then took my information and shared…