The #DF15 Tuesday Roundup: Pardot Edition

The Pardot team officially kicked off an exciting #DF15 today, and just like that our best Dreamforce ever is off and running! Take a look at our quick recap below.  Roadmaps and Big Product Announcements Dreamforce is always chock full of product news, so it’s only fitting that we started the day with the Pardot…

The 411 on the Pardot Client Experience at #DF15

At Pardot we love our customers, and one of our favorite parts of Dreamforce is getting to spend time with so many of you. A close second to meeting with you ourselves is helping you connect with each other to share tips and debate the finer points of lead nurturing. This year we’ve created even…

5 Reasons to Check out the New B2B Marketers Cafe at #DF15

One of the best parts of Dreamforce is connecting with others in your field to learn, network, and share creative ideas (plus a drink or two). But with more than 150,000 registered attendees and a campus the size of a small city, how can you find marketers like you? This year we are bringing the…

Pardot Joins ExactTarget

Friends of Pardot: I’m happy to be able to share with you some really exciting news. Pardot is now a part of the ExactTarget family. What does that mean? It means that we’ll get to keep on delivering the same great value we always have – but we’ll have even more resources to serve our…

Elevate 2011 Twitter Hall of Fame

We had so much fun at Elevate, and one of our favorite parts was seeing all the tweets from our excited attendees! We’ve picked out a few of the messages we saw throughout the Pardot User Conference and highlighted them here. Congratulations to these top tweeters! You kept us smiling. @Matt_Given Did u know that…

Google’s New Secure Search Impacts Analytics Vendors

Google recently announced a change in the way they share data that will impact marketers who track and analyze natural search data. As part on an ongoing effort to provide a secure search experience for users, Google has decided that they will no longer share natural search queries from some users with third-party companies, including…

Webinar: Shorten Your Sales Cycle with Pardot and SugarCRM

Pardot is hosting a free webinar, in partnership with SugarCRM, on tips for shortening your sales cycle by syncing up marketing automation and your CRM. This is a great learning opportunity for newer Pardot clients or those who are interested in learning more about how to better use marketing automation to benefit your sales team….

Adam Talks “Google Overload” on CRM Buyer

This week, CRM Buyer featured a piece from Pardot’s Adam Blitzer on managing pay-per-click (PPC) campaigns. Google AdWords and other PPC platforms are a great source of new business, but managing campaigns incorrectly can lead to a flood of new leads – the bulk of which are unqualified – resulting in “Google overload” for smaller…