How to Use Emojis Like a Marketer

Ah, emojis. Nothing quite defines today’s text-driven communication like sending a message without saying a word. A picture’s worth a thousand of those lousy old words, right? Marketers have their own special language, and, though we love to wax poetic, that language is not limited to what we write. Sometimes, the moment just calls for…

Building a B2B Marketing Campaign Blueprint [WEBINAR]

Campaign. It’s one of the of the trickiest words in the marketing dictionary. This seemingly innocent term can mean so many things. Your definition of a campaign might be different than mine, and even different from the guy down the hall from you. Plus, there are Salesforce campaigns, Pardot campaigns, email campaigns, social campaigns… the…

How Marketing Can Host a Successful Sales Kickoff Event

At Pardot we recently wrapped up another successful sales kickoff event, and while it may be called sales kickoff, you can bet our marketing team was highly involved. This week of training and fun helps build momentum going into the new year, and at Pardot the marketing team plans, runs, and attends the event! It’s…

The Results Are In: Here Are Your B2B Marketing Priorities For 2016

As our content team was planning for 2016, we wanted to be sure we had you, our readers, in mind. You see, when you’ve been writing about B2B marketing as long as we have, it’s easy to get tunnel vision. So, we asked you to help us out with a quick gut check by answering…

New Research: The Customer Lifecycle Marketing Advantage

In recent years there has been an increasing focus on building a marketing strategy that is not focused only on acquisition, but rather on the lifetime journey (and value!) of the customer. Pardot partnered with Demand Metric to ask marketers how they are applying a lifecycle marketing approach to their efforts, and to uncover what…

Introducing the New & Improved Complete Guide to Lead Nurturing [E-book]

Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers must be ready to pivot on a dime. A 2015 IDC study commissioned by Salesforce found that 65% of B2B buyers only engage…

Live Studio Broadcast: Maximize Your Marketing Efforts for Huge End-of-Year Wins

Every fall you hear people complaining about holiday decorations hitting stores before we’ve even had the chance to go trick-or-treating. Sure enough, on my last Target run I noticed a modest section of lights and ornaments stealing some real estate in the back of the store. For marketers, seeing these little reminders that December is…

Creating a ‘Delicious’ Engagement Opportunity with SnapApp: A Case Study

Our team at Pardot is in the somewhat unique position of being marketers marketing to other marketers, and we are always looking for new ways to inspire customers. Dreamforce is one of our favorite times of the year to get creative. There’s no better place to try new things and push the limits of traditional…