Align Sales and Marketing with Sales Cloud + Pardot in Lightning

This blog is a recap of our January webinar, Align Sales and Marketing with Sales Cloud + Pardot in Lightning. We’ve been known to talk about sales and marketing alignment a time or two 😉. But really, sales and marketing alignment is what Pardot is all about. And with Pardot in the Lightning app, it’s…

Predicting and Shaping the Future of Marketing

In episode 30 of the Marketing Trends podcast, host Ian Faison discussed the future of marketing with Peter Schwartz — who is Salesforce Senior Vice President of Strategic Planning, as well as a noted futurist and author. THE FUTURE IS A STORY WAITING TO BE WRITTEN Peter has spent the last 45 years helping organizations…

How Sales & Marketing Alignment Helped Criterion Conferences Revolutionize Their ROI

Sales and marketing misalignment is a common issue that keeps altogether too many B2B companies from realizing their true lead generation and conversion potential. Fortunately, with the right digital tools, it can also be fairly simple to solve! Here’s how Criterion Conferences used Pardot to fix their sales and marketing alignment problems once and for…

Spring into Pardot’s New Feature Set

This spring, we’re bringing several new exciting product innovations to Pardot. We’ve added AI-powered features, engagement history, and many more updates to look forward to. Read on to explore some highlights, and discover how they’ll empower your marketing and sales teams to drive results this year. Want to learn about all the new features? Check…

Introducing the New Pardot Product Announcement Schedule

As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots of exciting future developments coming to Pardot… so many, in fact, that we’ve decided to change the way we announce them….

Pardot Winter ’19 Release: See What’s New

It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B marketers find and nurture…

3 Ways to Make the Most of Connected Campaigns

Until now, campaigns in your marketing automation platform have been separate from Salesforce campaigns, regardless of the marketing automation solution you used. Now, exclusively for Pardot users, Pardot marketing automation campaigns can be connected to Salesforce campaigns. With the power of Salesforce, marketers can utilize customizable and flexible Salesforce campaign functionality to help plan and…