Pardot Winter ’19 Release: See What’s New

It seems like just yesterday when our young Pardot was released into the wild world of B2B… But look at it now! It’s all grown up and ready to take your B2B marketing efforts to the next level. With each passing year, Pardot continues to find new ways to help B2B marketers find and nurture…

3 Ways to Make the Most of Connected Campaigns

Until now, campaigns in your marketing automation platform have been separate from Salesforce campaigns, regardless of the marketing automation solution you used. Now, exclusively for Pardot users, Pardot marketing automation campaigns can be connected to Salesforce campaigns. With the power of Salesforce, marketers can utilize customizable and flexible Salesforce campaign functionality to help plan and…