Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and…

3 Ways to Re-work Your Folder Structure in Salesforce Pardot

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…

3 (More) Tips for Running Multiple Marketing Campaigns as a Team of One

Kylie Nickles, Senior Client Advocate at Pardot, will be providing her best marketing automation tips and tricks in her new two-part series on the Pardot blog. Last week, we covered tips and tricks for a marketing team of one to consider when planning several campaigns at the same time. When running several campaigns at once, planning…

3 Tips for Running Multiple Marketing Campaigns as a Team of One

Kylie Nickles, Senior Client Advocate at Pardot, will be providing her best marketing automation tips and tricks in her new two-part series on the Pardot blog. The average marketer in today’s space has several campaigns to think about at once — welcome drips, lead nurturing campaigns (which may include different tracks for different products, anniversaries,…