Introducing Customizable Business Hours & Enhancements to Engagement Studio CSV Export

Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about multi-touch attribution as well!  We’re excited to announce two new, frequently requested feature enhancements for Engagement Studio: the ability to customize business hours on Engagement programs! The ability to send emails during business hours only has always…

Introducing Scheduled Email Steps & Enhancements to Engagement Studio Testing

We’re excited to announce two new features for Engagement Studio: Scheduled email steps and testing enhancements. Have you ever planned your Engagement Program and found yourself with the need to have emails send on specific dates? Did you count back on a calendar, on your fingers or some combination of the two to have a…

3 Reasons to Prioritize “Me Time” as a Marketer

“I don’t have time for that.” Admit it. We’ve all said it or some variation of it. The truth of the matter is, in today’s space, it’s more important than ever to schedule time for yourself. If it is unclear why designating time for career and personal development is appropriate when you have three emails…

Diving into the Wave Part 4: Marketing Manager Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based…

Diving into the Wave Part 3: Engagement Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. Now that we’ve covered the Pipeline dashboard, let’s analyze the marketing assets that contribute to the Visitor to Closed/Won Opportunity lifecycle. The Engagement Dashboard is available to do just that….

Diving into the Wave Part 2: Pipeline Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘ that covers best practices and methods for leveraging Wave for B2B Marketing. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see…

Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and…

3 Ways to Re-work Your Folder Structure in Salesforce Pardot

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…