Salesforce on Salesforce: Tips on How Marketers Can Make Sales Kickoffs Even Better

Sales kickoff season is just around the corner for us here at Salesforce. Like many companies, the marketing team owns a significant portion of the agenda for our sales kickoff events. They own the product messaging, launch strategies, product enablement and big bets for the coming fiscal year. So naturally, marketing needs a strong presence…

5 Sales and Marketing Tactics Using Pardot’s Engagement History Dashboards

Nobody has been more positively impacted by analytics technology than Sales and Marketing. Immediate visibility into metrics and quick action based on insights are critical to their success. Now with Engagement History Dashboards from Pardot, analytics does not have to be reserved for operations teams or data scientists, but can instead be used by every…