Deleting a User

Concept There are times when a Pardot User must be deleted from your Pardot account. There are a couple things to keep in mind during the process of deleting a user. When you delete a user, that user is archived in the Recycle Bin and they can no longer access your Pardot account. However, the…

Prospect Activity Glossary

Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action. Here is a list of possible prospect activities you may see in…

Paid Search Report

Concept The Paid Search Report (under Reports > Paid Search) provides reporting on paid search keywords from several vendors (Google AdWords, Bing, and Yahoo), as well as statistics on your Google AdWords campaigns (pulled in through the Google AdWords connector). These statistics are tied back to opportunity value and revenue to measure ROI. Paid Search…

Email WYSIWYG Icon Glossary

Concept The Email WYSIWYG editor is found on Step 2: Content of the New Email or Email Template wizard. To access this wizard: Navigate to Marketing > Emails. Select the email you wish to edit under under the Email Template section. Click “Edit email template.” Navigate to Step 2: Content. You are now in the…