Creating a Marketable Niche with Zooey Deschanel

Zooey Deschanel is an actress, musician and singer/songwriter whose “adorkable” qualities have helped her build one of the strongest personal brands in Hollywood. She currently stars in the popular Fox series New Girl, has been nominated for Golden Globe, Grammy, and Emmy Awards, and has just proven herself a fan favorite with her current People’s…

How Doing Good Can Bring Value To Your Brand

“Success isn’t only about achievement, those things that we can measure. It is also about contribution, those things that we unselfishly give back.” Jim Geigor, CEO, CBeyond As the proliferation of new technology and social media lead to empowered consumers, closing deals and brand loyalty is more and more about building relationships. Sales-driven companies in…

Storytelling: How to Make Your Marketing Worth Sharing

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Every piece of content you create plays into your overall brand message. The more compelling your content, the more attractive your brand becomes. It seems like a simple equation, but it is imperative to make your…