Why Customer Service Should Be Part of Your B2B Marketing Strategy

When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver connected experiences — something 69% of them expect. But there’s a third partner you may have…

Let’s Get Technical: Presenter Top Tips from the First ParDreamin’

ParDreamin’ 2020 was nothing short of dreamy, but after every conference comes the time to open up the ol’ toolbox and apply all the rich insights we learned. Five presenters from some of the conference’s most popular sessions share their key takeaways and advice for taking action. Read on to see what inspired these leaders…

2 Customer Experience Takeaways from ParDreamin’ 2020

We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more.  Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and…

Dreaming of ParDreamin’ 2020

If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips…

Using AI to Create Data-Driven Campaigns to Drive Marketing ROI at Wärtsilä

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrain: proving the success of a campaign. Determining the return on investment of a marketing campaign is often a challenge for marketing teams — leaving them scratching their heads and struggling to quantify their success.  At Wärtsilä,…

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