Announcing the New Pardot Feature Release Schedule

A few years ago, Pardot users were used to dozens of different feature releases launching throughout the year. In 2018, we consolidated our feature release schedule to a cadence of six releases a year. In the time since, our customers and partners have been able to follow our more streamlined release schedule — but we’ve…

Tips and Best Practices for 6 Types of Business Email Templates

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn’t mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences.  Determining which type of template to use for any given email requires marketers to…

Tips and Best Practices for Using Corporate Stock Photos — and What to Avoid

How much time do you spend thinking about stock photography? If you’re anything like us, then… probably not much. Often-mocked, and often-memed, stock photography is nevertheless an important part of content strategy for your business. After all, compelling visuals can add context to your blog posts and social media posts, and help you illustrate important…

Boosting Productivity and Prioritizing Equality in a Digital-First Marketing World

Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our employee resource group for Black employees and allies, recently stopped by the Marketing Trends podcast to chat with host Ian Faison.  Read on for a synopsis of her thoughts on how the COVID-19 pandemic has impacted how Salesforce is addressing…

Marketers Can Maintain Strong Relationships With Remote Sales Teams

Now that many of us are working remotely, marketers are challenged with finding new ways to enable their sales teams to continue to generate pipeline, nurture relationships, and close deals. Growth is still possible, however, overcoming the lack of in person connection requires creative collaboration and innovation. Here are some of our tips and tricks…

4 Future-Proof Marketing Tips from Top CMOs in 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annual Chief Marketing Officer Council convened to explore the forces shaping the…