Reducing Database Size in 2020: A Marketer’s New Year’s Resolution

As we ring in the New Year (and the new decade!), it’s common to commit to a few New Year’s Resolutions. When it comes to New Year’s Resolutions for marketing operations teams, they may be thinking about new ways to maximize pipeline, optimize lead qualification and routing, or increase conversions with online forms. Might we…

How Pardot Uses NPS to Measure User Experience

It’s no secret that customer success is important to Salesforce. In fact, it’s one of our core values and built into our business model. We only succeed when our customers succeed. Therefore, it is important that we ask ourselves: are our customers feeling successful? I work on a team that reviews customer feedback and product…