Finding Joy With the Pardot Audit Worksheet

A few years ago I read the book “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing” by Marie Kondo, and yes, I was one of those people that took the advice to heart. The premise is to only keep the things that hold a functional purpose for your life or…

Shortcuts to Pardot Success

Sometimes you want to take your time and enjoy the scenery. At other times, you still want the same great experience but don’t have as much time to wander through the trails. It can be the same with the Pardot Success Path. No matter which direction you choose, our goal is the same: to accelerate…

The Secret Ingredients to Success: The Inside Scoop on Premier Support for Pardot

Premier Support for Salesforce has been around for over 10 years now, and our most successful customers are Premier customers. In fact, Premier Support customers for Salesforce have 2.3x more process automations, 26% increase in sales productivity, and glean 83% more analytics and insights. In the same way, Pardot Premier and Premier+ Support customers are…

5 ProTips from the Getting Started with Pardot Accelerator

We’ve been busy this year at Pardot creating new training and enablement resources for all of our customers, from launching Premier services to creating a new library of Accelerator offerings. As a member of the Customer Success Group, the enablement of our customers is especially important to me, but, you can’t very well use a…

Game Changer: 3 Ways to Use Marketing Automation to Shorten Your Sales Cycle

Are you only using Pardot for email sends today? If so, it’s time to step up your game! Or maybe you are considering marketing automation for the first time and you’ve been hesitant on trading in your Connecticut Avenue for a Park Place. Either way, you should know that marketing automation can be your much…