Google Instant = Game-Changer?

There has been much ado about Google’s latest offering, Google Instant. Google Instant lets you get search results instantly, as you’re typing your query. This means you’ll save a few seconds every time you search, and a few seconds multiplied by the scores of searches you do each day promises to add up to a…

7 Common Misconceptions That Could Be Costing You Sales

Marketing and sales are separate departments with different processes and goals. While this may be the actual state of affairs in your office, it shouldn’t be your ideal scenario. Marketing and sales aren’t so much totally separate machines that fulfill mutually exclusive functions as they are different cogs with complementary functions in the same machine…

Using Video for SEO

Here’s a novel idea: Apparently you can boost your SEO by regularly posting videos on your site. A recent Search Engine Land article by Shmulik Weller underscores the importance of using video on a regular basis and across your site–not just on your homepage once in awhile. If you want to stand out from your…

By Popular Demand: Optimize Drip Campaigns by Restricting Send Time

You asked for it, and we made it happen. You can now configure drip campaigns to send emails only during regular business hours!  There is now a brand new “Weekday Only” option for drip campaigns that allows you to set blackout times for email correspondence. When you choose this option in Step 1 of the…

Knowledge is Power!

Pardot’s new social media integration package, Social Insight, pulls social data from public profiles across dozens of websites to help you learn more about your prospects and customers. Data points such as job title, company, and location are obviously helpful for lead scoring, grading, and classification purposes. But don’t dismiss the wealth of other information…

Get The Inside Scoop on Prospects With Social Insight

Pardot has just rolled out its brand new social media integration package, Social Insight. Social Insight utilizes social data analytics collected with the help of our partner Rapleaf, a marketing services provider that helps companies use social media to better understand their customers. Pardot’s Social Insight platform uses Rapleaf to pull public data about prospects…

Landing Pages Prologue: Lead Nurturing For Comparison Shoppers

Our series on landing pages has covered a range of best practices that will help you build the most effective landing page possible. But landing pages are irrelevant to many non-sales-ready prospects–those leads who simply aren’t yet ready to take the plunge. So what should you do with these leads? The introductory post in this…

Landing Pages Best Practices: Testing and Refining

So far in this series, we have covered best practices for designing and building landing pages. Above all else, landing pages should offer a quick, clean path to conversion for your leads. Creating a great landing page involves clarifying your concept, getting the design elements right, and locking up quality content behind effective forms to…