How to Prepare for July’s Upcoming AdWords Changes: Managing Ad URLs

Back in April, we published a post about some updates that Google made to their search algorithm this Spring. Well, Google is at it again — but this time, they’ll be making some much-needed changes to Adwords URLs. According to Google, they “are introducing Upgraded URLs to provide an easier and faster way to manage and…

3 Pressing B2B Marketing Challenges Solved with Marketing Automation

In January, Salesforce Marketing Cloud released their exhaustive 2015 State of Marketing report, which catalogued insights and responses from more than 5,000 marketers across the globe. This month, they’re back with their 2015 State of B2B Marketing, a more concise look at the marketing industry as it applies to B2B marketers. After surveying more than 2,100…

4 Steps to More Effective Autoresponders

Marketing automation features like lead nurturing and email marketing get a lot of the glory — but what about another underemphasized feature: autoresponders? Autoresponder emails are emails that are deployed automatically, typically in response to a prospect action like filling out a form. These emails provide another way to get a tracked touch point with…

3 Major Email Marketing Focuses for 2015

Email isn’t dead — and Econsultancy recently released their 2015 Email Marketing Industry Census to prove it. With over 1,000 respondents participating, the Census took a look at the effectiveness of email marketing, resources required, industry trends, and more. According to the study, 25% of companies rate email marketing as ‘excellent’ for ROI. In addition,…

5 Best Practices for a Successful Lead Scoring Model

A few weeks ago, we wrote a post explaining some of the most common scoring and grading scenarios that B2B companies might encounter when setting up a lead qualification model — and how to handle the different combinations of lead scores and grades. Today, we’d like to build upon that discussion by offering up some…

Why You Should Create a Content Library For Sales — & How to Do It

Here’s an interesting paradox: according to a January 2015 study by Regalix, generating leads and creating awareness were cited as the top objectives of content marketing by 83% and 76% of marketers, respectively — but a study by IDC states that as much as 80% of the content created by marketers isn’t even used by…

2 Common B2B Sales Challenges Solved with Marketing Automation

As sales reps approach their monthly, quarterly, or yearly quota, they can’t afford to waste time on leads who aren’t ready to close. Unfortunately, this means that leads often fall prey to neglect if they’re not sales-ready, and will turn toward your competitors when it’s time to make a purchasing decision. The end of the…

The Little Black Book of Sales and Marketing Alignment [Microsite]

Just yesterday, we published a new e-book that made the following promise: with Pardot marketing automation and Salesforce® Engage (a new solution from Pardot launched just this week!), your sales and marketing teams can become the new power couple — no matter how at odds they may seem. Don’t get us wrong, we don’t mean “power…