An Inside Look at Developing the Pardot Product [Expert Interview]

Today, our summer camp series is changing directions: we’re taking an inside look at the folks behind the Pardot product. Chris Kelly, Software Engineering Manager and mountain-biking aficionado, joins us to talk shop about what it takes to manage product development at a growing company, how to prioritize the wants and needs of other departments,…

Introducing the New and Improved Content Creation Guide

According to the Content Marketing Institute, “content marketing” is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” That’s quite the definition, but it may not be news to the bulk of marketers…

How to Keep Your Customers Smiling [Expert Interview]

Meet Ginny Richardson. Our Summer Camp content series kicked off last week with an interview with Pardot Sales Manager Phil Simpson. Today, we’re joined by self-proclaimed cheese-lover Ginny Richardson (speaking of cheese, you can catch Ginny cheesin’ in her childhood picture at the end of this post). As a Manager of Pardot’s Client Advocate team, Ginny…

The New & Improved Complete Guide to B2B Email Marketing

Two years ago, we released our Complete Guide to B2B Email Marketing, complete with actionable how-to information to help our readers optimize their deliverability rates, create eye-catching email templates, choose their perfect sending time, and more. But the email industry is changing (as noted in the statistics below from Salesforce’s 2015 State of Marketing Report)…

Why Content Marketing Is Critical to Product Launch Success

A few weeks ago, we launched a new e-book in partnership with the content experts at Kapost. The e-book explored the problems plaguing modern product launch marketing, and offered up a simple solution to the increasing number of failed product launches: content marketing. With the emergence of content marketing as a discipline, product marketers have…

A Look at the 2015 Marketing Automation Landscape

In April 2015, Regalix released a new report highlighting the most recent state of the marketing automation industry. The survey touched B2B marketers across the globe, and found that a full 79% use marketing automation in some form. This is in line with predictions from Salesforce that marketing automation will be amongst the most piloted…

Introducing the Blueprint for Product Launch Marketing [New E-Book]

If you’re a B2B marketer, product launches probably aren’t happening at your company every day — but when they do, they require months of preparation, a number of resources from across departments, and plenty of supporting content. Because of the relative infrequency of product launches (compared to more regular tasks like your nurturing programs, email outreach,…

The Secrets to Sales and Marketing Success: The Little Black Book [Infographic]

What do all of the following statistics have in common (aside from the fact that they all come from CSO Insights’ 2014 Sales Performance Optimization Study)? Here’s a hint: they all point to the importance of sales and marketing alignment. According to a study by Corporate Visions, only about one in ten B2B marketers and salespeople…