How to Make Sure Your Customers Feel Heard [Expert Interview]

Following a successful few weeks talking implementation, CRM and marketing automation integration, lead nurturing, and reporting, we’re joined today by Kyle Coleman, who is here to share more about how tech organizations can better listen to customer feedback and needs. Kyle is a Manager on Pardot’s Product team, and helps to act as the voice of…

Everything You Need to Know about Pardot at Dreamforce 2015

It’s hard to believe that another Dreamforce is right around the corner — and this one promises to be better than ever. This year, we’re buckling down to bring you some of our best B2B content, can’t-miss parties, and awesome giveaways. Take a look at our summer camp post from last week to learn how…

How to Get the Most out of Marketing Automation & Your CRM [Expert Interview]

A few weeks ago, Senior Implementation Specialist Susan Spicknall joined us to talk shop about getting started with a new marketing automation tool. Today, we’d like to expand on that topic by discussing the marketing automation and CRM integration process: what to expect, how to prevent common roadblocks, and how to get the most out…

How to Build a Successful Lead Nurturing Program [Expert Interview]

When we first started our summer camp series, we conducted a poll to see which topics our audience would be most interested in — and lead nurturing topped the list! Today, Maureen Flaherty, Pardot’s Email Marketing and Campaigns Specialist, steps up to the plate to answer your burning questions about putting a successful nurturing program in…

Introducing the Complete Guide to B2B Marketing [New E-book]

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: New business development Lead quality Lead generation. But that’s not all that B2B marketers have…

How to Get Ramped up with Marketing Automation [Expert Interview]

Last week, our summer camp series touched on the intricacies of customer support and creating more effective B2B websites. Today, we’d like to introduce you to Susan Spicknall, Senior Implementation Specialist and a long-time Pardot veteran. At Pardot, Susan helps ensure that the client onboarding process runs as smoothly as possible — but outside of work,…

6 Ways Salesforce Uses Pardot to Drive Demand and Close Deals

Next Thursday, we’ll be hosting a webinar with Desk.com and Salesforce Foundation to discuss some of the ways that Salesforce uses Pardot to drive demand and close deals. Since we get a lot of questions about how we use our own product, we’re hoping to give you an inside look at how we leverage marketing…

How to Successfully (& Gracefully) Settle Support Issues [Expert Interview]

Last week, our summer camp series took an inside look at the Pardot product. Today, we’re changing directions once again to learn a little bit more about Pardot’s Support Team: their team culture, the key to successful customer support, and the traits needed to succeed. Rachel Newcity, Technical Support Manager and self-proclaimed guacamole connoisseur, joins us…