Your Post-Dreamforce Toolkit #DF15

What a week it has been! If you’ve been following our blog, you probably noticed that we were knee-deep in all things Dreamforce last week. (If you weren’t able to make it out to the conference, check out our Day 1, Day 2, and Day 3 wrap-up posts.) Now, we’re back home and ready to…

The #DF15 Thursday Roundup: Pardot Edition

Last night, Pardot hosted our Shaken Not Stirred: License to Sell party that had party-goers lined up around the block. With Thomas Middleditch,  Kumail Nanjiani, and Martin Starr of HBO’s Silicon Valley among the guest list, the party quickly hit capacity as guests enjoyed free premium drinks and music mixed by one of the city’s hottest…

The #DF15 Wednesday Roundup: Pardot Edition

“There’s a gap between customers and companies, and that’s why we’re all here — to fill that gap.” – Marc Benioff The day started with lines out the door at our B2B Marketers Cafe at the Grove and Pardot’s fleet of Fiats zipping their way through the city (see the image below!). If you haven’t been…

8 Places to Find Pardot at #DF15 [Map]

We’re officially two weeks out from Dreamforce, which means it’s time to start nailing down your session schedule and thinking about all of the stops you want to make each day between hopping out of bed in the morning and falling back into it at night. Whatever you decide, we hope that you’ll stop by…

4 Reasons Marketing Teams Are Overworked and Overstressed — & How to Fix It

According to a recent study by Workfront, a project management company based out of Utah, 80% of marketers feel both overworked and understaffed. Yikes. To gain some insight into the stress levels of modern marketers, Workfront surveyed 500 marketing professionals to learn more about the factors contributing to their anxiety. The survey revealed that a…

5 Must-Attend Pardot Sessions at #DF15

With only a month to go until Dreamforce and Agenda Builder officially live, it’s time for a few difficult decisions: namely, which sessions will you be attending this year? How can you make the most of your time at Dreamforce with so many parties, activities, and sessions to choose from? (Hint: our Dreamforce microsite can help!) To…

How to Plan and Conduct Successful User Testing [Expert Interview]

Throughout the course of our summer camp series, we’ve covered popular marketing topics like lead nurturing and reporting, as well as other tech subjects like website design and product testing. Today, we’re joined by Pardot veteran and Usability Analyst Matt Miller, who is here to share a little bit more about what it takes to plan…

5 Ways to Prepare for #DF15 — Using Marketing Automation

Last week, we posted about several of the places that you’ll be able to find Pardot at Dreamforce 2015 (and there’s more to come!) — but if you’re attending this year’s conference, then you’re more than likely caught up in preparation of your own. Between planning out your session schedule (pro tip: the official DF15 Agenda Builder…