5 Ways Marketing Automation Differs from an Email Service Provider

If you’re evaluating whether or not a marketing automation tool is right for your business, the following question may have come up at some point in your research process: “how does a marketing automation system differ from an email service provider (ESP)?” Sure, they both handle your email marketing, but what does marketing automation have to offer…

3 Ways Small Companies Are Achieving Big Results with Marketing Automation

One of marketing’s biggest challenges — especially on a small team — is juggling the lead management process over a long sales cycle. That’s on top of other tasks like optimizing your content strategy, designing effective email templates, interacting with your audience via social media, and more. With the increasing pressure on marketing to find…

3 Aspects of Your B2B Marketing You MUST Start Optimizing

Over the past few weeks, we’ve been publishing best practices to help you get the most out of your Dreamforce experience. Our mission has been to provide tactical takeaways that you can put to use at every stage of your marketing, from lead generation to optimization. If you’ve missed any of our posts since DF15,…

3 Key Predictions for the Future of Sales and Marketing Alignment

Over the past few weeks, we’ve explored some of the stories of Anna and James, a marketing and sales “power couple” using Pardot and Salesforce Engage to work together and win together. But their relationship wasn’t always sunshine and daisies — before aligning themselves behind shared goals and technologies, there was more than one kerfuffle…

Top 5 Highlights from Pardot’s #DF15 Keynote Session

As much as we would have loved for all of our friends, clients, and employees to make it to our keynote session at Dreamforce, we know that’s not exactly a reality. Fortunately, we’re bringing the keynote to you with a complete recording (including video!) and a few special highlights. On September 17th, Pardot GM and…

8 Ways to Drastically Improve Your B2B Conversion Rates

Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that article: improving your conversion rates. I’ve often heard marketers ask, “What would you consider a good conversion rate?” This is a great question,…

HTML vs. Plain Text Emails: Which Option Is Best?

The debate continues over whether HTML or plain text reign supreme in the email landscape. While reputable sources like Litmus claim that plain text emails are more important than ever, others argue that plain text died a painful death long ago, and should be entirely forsaken by marketers (check out this article on ClickZ for…

8 Ways to Improve Your B2B Marketing Strategy

Whether you’re just getting back from Dreamforce or you’re working to achieve your end-of-year B2B marketing goals (or both!), one thing is certain: you’re constantly working to improve your efforts. But that can be hard when your efforts span so many different areas, including lead generation, social media, email marketing, content marketing, and more. But…