How to Turn Marketing Mistakes into Marketing Magic

It’s the end of the year — and despite a surplus of holiday cheer and the promise of a new year, sometimes things just don’t go according to plan. If you’re a marketer, maybe your holiday marketing campaign just isn’t resonating like you wanted it to, or maybe a typo in a recent Tweet from…

6 B2B Holiday Marketing Campaigns We Love

It’s the most wonderful time of the year — and one of the most interesting times to be in the marketing industry! I don’t know about you, but I’m always excited to see how companies approach their marketing campaigns during the holiday season. Every year, I’m continually impressed by the creative marketing messages and content…

Understand the Pardot Promise: What It Means to Put Customers First [Free E-book]

Marketing automation is quickly becoming one of the most essential tools for B2B marketers. According to Salesforce’s 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital marketing strategies. This growing need for marketing automation…

7 Handy Marketing Automation Features to Start Using Today

When we look at how our clients are using marketing automation, we see a few common trends. Features like lead nurturing, email marketing, and campaign management are used across the board — but what about some of the small yet mighty features like custom redirects and tagging? 1. Track content performance with custom redirects. Custom redirects…

The Future of Marketing in 2016 [SlideShare]

According to a 2015 survey of 5000 marketers done by Salesforce, the biggest challenge marketers face is keeping up with trends that will allow them to drive more high-quality leads. Sound familiar? To help marketers cope with the industry’s constantly evolving trends, Salesforce’s Principal of Marketing Insights, Mathew Sweezey, has created a SlideShare that breaks down…

The Top 3 Rules for Becoming a Sales MVP

What are top-performing sales reps doing differently? According to Salesforce’s 2015 State of Sales: When it comes to managing customer relationships, high-performing sales teams use technology to accelerate sales processes and free up time to sell, using nearly 3x more functionality than underperforming teams. Top performers are nearly 8x more likely than underperformers to be…

25 Marketing Automation Tips Straight from Sales

Think marketing automation is just for your marketing team? Think again. The reality is that marketing automation plays multiple roles: the marketing team can use it as a tool to bring in leads, qualify them, and pass them on to sales, and the sales team can use it as a selling facilitator, providing reps with the sales…

4 Ways the Social Media Landscape Will Change in 2016 — & What It Means for You

It feels like just yesterday that I was putting together this post on content trends for 2015 — and now it’s time to start thinking about trends for next year! We’ve seen some really interesting advancements in the content and social media spaces over the past year, and research indicates that we’ll see some even…