Getting the Most Out of Marketing Technology

“Just give me a phone and a roll of quarters!” Remember when top sales reps relied on their ability to reach out, talk a good game and sell virtually anyone on their products and services? A lot has changed since then. We’ve experienced a revolution of buyer behavior and technological changes—brought on largely by the…

8 Steps for Using B2B Lead Management to Boost Sales Results

Generating leads and converting them to sales often feels like an uphill battle. The key is to break it down into steps. Then, define, measure and optimize each step. It’s called lead management — putting a structure in place that enables you to generate and convert leads as efficiently as possible. If you are building…

To Increase B2B Sales and Marketing Results, Focus on the Customer Experience

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Jeff Bezos, the founder of Amazon.com, one of America’s most successful organizations, sums up the attitude of companies that…