Gone Fishing… for Leads

Just like you, our marketing team here at Pardot spends a lot of brainpower figuring out how to best connect with potential customers and load our pipeline with leads. Because, like you, we know that a steady stream of high-quality leads is key to hitting our sales targets. When we welcome a new customer, it’s…

Leads That Go Bump In The Night

The sun goes down over the horizon. You’ve gone home for the day, and everything seems quiet around town. Eerily quiet. You walk your dog past the old cemetery near your office, and pause. Did I just hear something? you think. Wait, did I see something? What was that? Perhaps you’re just imagining things, but no, it seems so real. There…

What Content Marketing and Clothing Stores Have in Common

Marketers have lots of competing priorities, yet we can all agree that a properly engaged, well-executed content marketing strategy is worth the investment of our time and creativity. It helps you bring in more leads, nurture potential customers through the buying cycle, and ultimately close more deals. A great content marketing strategy shows customers you’re…