The Laugh Heard ‘Round The World

It was the laugh heard around the world. You know, I’m sure you heard it, too — the one behind that Star Wars Chewbacca mask. What started out as Texas woman Candace Payne’s simple attempt to make her friends smile showing the simple joy of buying herself a birthday present that made her laugh has…

The Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!

We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the best. Don’t miss our Pardot Keynote on Wednesday, May 11th, at 3pm, where you can snag a limited-edition Pardot Atlanta hoodie for…

What Has Empathy Got To Do With It?

This morning, as I was on my way into work, I passed a woman in a minivan who was pulled over on the side of the road. It looked like she was getting a speeding ticket, as there was another police officer on a motorcycle next to them with his radar gun aimed at other cars…

5 B2B Marketing Ideas To Jumpstart Your Next Brainstorming Meeting

Let’s face it B2B friends, we’re all busy, and constantly thinking of new ways to load our pipelines with leads, so our sales teams can close more deals. Sometimes it’s tough. We run out of ideas. We run out of energy. We simply cannot brainstorm for one more second. Well, if you are in need…

The Secret To Winning The Social Media Algorithm Battle

Another social media platform — this time Instagram — has announced that it’s changing the way it prioritizes posts based on algorithms, and of course, people aren’t happy about it. My Instagram feed has been filled with people and brands asking their followers to “Click here to Turn On Post Notifications” since Monday. Here’s an example:   Some…

What’s the Deal with Live Streaming? A B2B Marketer’s Guide

Social media has changed the way we both produce and consume content. When I speak to marketers about this, one of the things I always get asked is: “Do you sense any trends or new platforms that we should be aware of?”   There is a clear trend that almost all the platforms are moving…

What This Marketer Learned at Sales Training

A few weeks ago I had the privilege of attending Pardot’s Sales Academy with 25 other folks from all over the world, including Australia, Spain and London. At six weeks into my time here at Pardot, I’m still learning so much. Attending our Sales Academy was a great opportunity for me to take a walk on the sales side and…

Searching for a Pot of Lead Generation Gold

When you really boil it down, the basic job of a B2B marketer is to create as many qualified leads as possible, and ultimately track those leads through to a sale. We come to work every day thinking about how we can best drive interest, awareness, and action around what we offer. We’re measured on hard…