Five Questions with Devon Wijesinghe of Insightpool

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week’s Five Questions features one of Atlanta’s best tech successes, Devon Wijesinghe, CEO of Insightpool. Insightpool was founded in 2012 by…

Inspired By: Pokémon Go

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. Within a matter of weeks, the game Pokémon Go has become a cultural phenomenon. I’ve seen throngs of people out at 10pm, “catching” Pokémon. It’s all my friends are…

Five Questions with Nolin LeChasseur of Brainrider

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week, we’re asking Nolin LeChasseur of Brainrider his Five Questions. Brainrider is a B2B marketing agency, and a Pardot Select Partner,…

Inspired by: General Electric

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. When you think of General Electric (GE), you probably think of light bulbs. If you know a little more about them, you might think of plane engines. But if…

Five Marketing Questions with Joe Marrocco of Cafe Imports

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. Today we’re chatting with Joe Marrocco, Director of Education at Cafe Imports, a specialty coffee importer based in Minneapolis, MN. Joe is…

Inspired by: Apple and the Cookie Monster

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. Time for another memorable marketing moment to inspire our campaign creation. Today we’re taking a look at last year’s Apple campaign that featured the famously-blue “Sesame Street” character Cookie…

Five Marketing Questions with Jeremy Miller of Sticky Branding

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders.  Today we’re bring you Five Questions with… Jeremy Miller, brand builder and author of “Sticky Branding.” For Jeremy, branding is deeply personal. After…

Inspired by: Marketing Love For The Glove

Editor’s Note: This is the first post in our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success.  April Fool’s Day comes every April 1st, and beyond all the fake engagements and the fake new jobs, you’ll find the brands trying to leverage the day to create…