Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we?re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…
Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it?s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how…
Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you?re just starting out or starting over with the Pardot platform, consider a road map to…
