Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…
Using Pardot and Social Media
Marketing Automation and Your Account-Based Marketing Strategy
Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it’s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how…
Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap
Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…
