Posts by Ian Hutchinson

About Ian Hutchinson

Ian Hutchinson is an account executive and demand generation specialist with a passion for Salesforce customers and marketing technology. On a day-to-day basis, Ian helps organizations across industries align their marketing and sales. Common discussions include sales & marketing processes, lead generation, content marketing, and occasionally getting fired up about how to build scalable revenue engines. Prior to life at Salesforce, Ian comes from a background in B2B video marketing.

In Praise of Email

Why Email? If email is not a hot topic for you, it should be. It’s estimated that office employees spend as much as 61% of their time inside of their email. I could probably write an entire blog post on how to become a Gmail ninja or Outlook wizard, and it would be time worth spending….