Using Peer Research and Survey Data to Drive Lead Generation

Peer research is a much overlooked resource for B2B marketers, but it’s actually one of the most helpful methods of teasing out buyers pain points. For example, on average, prospects receive over 3 invitations per day to attend webinars, download case studies or read the latest white paper. How do you cut through all that…

Enabling Continuous Customer Engagement

You’ve read the stats: Buyers have completed 57% of their purchase journey by the time they get in touch with your sales reps. (CEB Global), and 80% of sales require 5+ follow up touches to complete. (The Marketing Donut) This is not about a campaign, it’s a dialogue We’ve moved into an era of marketing as…

Optimize Your Campaigns By Testing Content

How do you know the content you create really resonates with your buyer? How can you make sure it does when 64% of marketers say their single biggest challenge is producing enough content (Content Marketing Institute)? Meet the concept of Campaign Optimization. Campaign optimization takes traditional testing methods like A/B testing or multivariate testing a…