Reaching Out to the Consumers that Sought You First

In terms of lead generation efforts, HubSpot’s Brian Halligan suggests marketers concentrate their efforts on inbound, rather than outbound, marketing.  What exactly is the difference?  Outbound involves pushing your message out to consumers, in the hopes that you will catch their eye.  However, as consumers are faced with a glut of mass media, standing out becomes…

Pardot Moves: Tour of the New Office

Pardot is moving on up – ten floors up, to be exact. Earlier this month we settled in to our new penthouse office on the 34th floor, setting up shop in a space almost twice as large as our previous office. We now have an entire floor to our name, complete with breathtaking panoramic views…

A Few Tips on Avoiding Spam Filters

Marketers continuously commit SPAM filter crimes that render their flashy, in-your-face attempts useless, as their emails never reach their intended recipient. Unfortunately, as with many technologies, spammers have ruined emails to a degree for the rest of us. The following is a list of practices that SPAM filters look for, and that you should avoid:…

Free Buzz Tracking Tools to Monitor Your Digital Footprint

There are a number of free web-based tracking tools you can use to monitor the buzz surrounding your company online.  We’ve compiled a list of our favorites: Google Alerts: get Google to send you alerts at certain intervals to stay updated on mentions of your company, your product, and industry-related news. Technorati: lets you check…

Behavioral Targeting: Convincing Customers its a Win-Win Solution

Many perceive increasing privacy concerns as a threat to the growth of online advertising, as it becomes easier for customers to opt-out of behavioral advertising.  Behavioral targeting is only as effective as its reach – a factor now determined by how many visitors actively allow you to communicate to them.  Customers should feel like they’re…