Legends of Trailblazers for Email: The Power of Pardot [E-book]

Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…

B2B Content Marketing Tips to Live by in 2019

Just look at all that content you produced in 2018: a myriad of shareable, clickable, likeable stuff. But did it actually work? Did it reach your audience — and did they actually engage with it? Did it lead to tangible, positive results for your sales and marketing teams? Did you convert prospects into customers? Hopefully, the…

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

This post originally appeared on the Salesforce blog. In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The most significant change however,…

10 Questions to Ask When Choosing a Marketing Automation Platform

Do you deal with pain, delays, and frustration from a marketing automation platform that doesn’t meet your needs? Have you been putting off switching to a new platform because you’re afraid the time and energy won’t pay off in the end? Before Pardot came along, InsideView, a leader in helping B2B companies accelerate growth through…

Chart A Course To Better Marketing Automation in 6 Steps

While switching to a new marketing automation platform may seem daunting, it doesn’t need to be an immense undertaking if you prepare. Pardot customer InsideView did it in just a couple of months, and with minimal disruption to their ongoing marketing campaigns and key initiatives. Here’s how you can prepare for your move to a…

An Inside Look at How InsideView Changed Marketing Automation Platforms

InsideView helps sales and marketing teams better target and engage with opportunities. They’ve built their reputation on providing the most accurate market targeting data and insights, and they have one of the industry’s most successful CMOs, Tracy Eiler, leading the charge to grow and expand their own markets. Demand for more data, more insights, and…

Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For

The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were especially grateful for their yield, and shared the feast with the Wampanoag people who taught them to hunt and fish. Now just as then, Thanksgiving…

5 Essential Elements of A Successful Lead Generation Strategy

Lead generation is a key component of a B2B marketer’s toolkit. Sales teams rely on their marketing counterparts to find and nurture qualify leads through the funnel, which is no small task. But according to Cience, lead generation is a key pain point for 60% of marketers. Often times, it’s hard to even know where…