Turning Marketing Challenges into Career Successes

In 1995, Josh Golden was producing videos for the prosecution team in the OJ Simpson murder case. In 2019, he’s the president and publisher of Ad Age and a storied marketing and advertising leader. Over the course of those twenty-four years, Josh enjoyed quite the varied career — spanning film production to publishing, agency life…

[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

How Artificial Intelligence Takes B2B Marketing Accuracy to the Next Level

For marketers, artificial intelligence (AI) is the greatest thing since sliced bread — except AI can also identify the type of bread, tell you about it, and help you turn it into a sandwich. While AI is still a relatively new technology, it’s already proven to be a transformational force in the world of B2B…

How Data Can Unlock Creativity and Drive Alignment

In the latest episode of the Marketing Trends podcast, Ed McDonnell, Senior VP of Sales for Salesforce Marketing Cloud, joined host Ian Faison in the studio. Ed has a unique perspective on sales and marketing alignment, informed by his experience serving in a variety of sales and leadership roles throughout his career. He also offered…

What Golf Can Teach B2B Marketers About Lead Nurturing

A lot of business happens on the golf course, but B2B marketers can actually learn some valuable lessons from the game itself. Beyond patience and hard work, golf can teach us important strategies for lead nurturing. Tee yourself up for success by applying these lessons from golf to your lead nurturing approach. You need the…

5 Signs B2B Marketers Might Actually Be Leprechauns

Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and enjoys collecting riches. Sound familiar? As a B2B marketer, you may…

Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To help B2B marketers understand the trends shaping the industry today, we are excited to introduce our e-book, B2B Marketing Trends: Insights from the Frontlines…