Posts by Emily Fultz

About Emily Fultz

I graduated from Georgia Tech and I currently work as a Product Marketer at Salesforce managing the overall content strategy for Pardot.

I have a passion for creating content that inspires and empowers Trailblazers in B2B marketing. I enjoy keeping up with the latest industry trends and innovations, networking and building relationships, and helping colleagues and co-workers achieve their goals and find success.

10 Things That Keep Sales Leaders Up at Night (and How Marketing Can Help)

Every night, while some sales leaders dream happily in dollar signs, others are haunted by impending quotas, misaligned teams, and big data lurking in the distance. If your brain at night is on a spreadsheet instead of counting sheep, rest easy. Marketers are here to help sales leaders meet goals, close deals, and make sales…

4 Ways to Create Real-Time Customer Experiences with AI-Powered Chatbots

Real-time customer experiences are the ultimate form of personalized marketing. When you engage with your customers in real time, you can solve their problems and address their needs the moment they arise. Not only are you communicating with the right person through the right channel, but you are also doing so at the right time…

How Melbourne Tractors Built a Better Customer Experience with Salesforce

Melbourne Tractors Group is a family-owned and managed business with more than 30 years in the earthmoving, construction, and agriculture industries. Over the last several years, the company has seen significant growth and now competes with the Caterpillar’s and John Deere’s of the World. To achieve this level of success, Melbourne Tractors had to find…

New Interactive Guide: 9 Ways B2B Marketers Should Be Using AI

We’re living in exciting times for B2B marketing. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than we ever could before. AI is fairly new technology, and has only been available to marketers in the last decade or so. The majority of B2B marketers…

How ReviseOnline Uses Pardot to Grow Customer Relationships

ReviseOnline is a new education start-up based in Perth, Australia. They offer comprehensive online studying tools for tests and exams at the senior secondary level (years 11 and 12) in a variety of curricula, including the Victorian Certificate of Education and the Western Australian Certificate of Education. “Revise online” literally means “study online” — which…

Not Just for B2B: How Bunda Fine Jewels Runs B2C Marketing with Pardot

Bunda Fine Jewels is a 50-year-old family-owned business located in Sydney, Australia. Bunda is an internationally renowned fine jewellery house with a reputation for exquisite design and craftsmanship.  When it comes to the types of jewellery sold by Bunda, purchasing decisions can take months and years — sometimes even decades. These long buying cycles and…

#CNX19 Recap: Salesforce for B2B Marketing

Today’s B2B marketers know that marketing technology is rapidly evolving — we are now more connected than ever before. These technological innovations have allowed marketers to create incredibly differentiated customer experiences across new and exciting interactive channels. For example, last year, the Pardot marketing team ran an entire sales enablement campaign powered by virtual reality….

Dive into the Pardot Summer ’19 Release

It’s officially summertime and the livin’ is easy 😎 And for B2B marketers, we’re making it easier than ever to find and nurture leads, close more deals, and maximize ROI with Pardot’s newest product innovations! Check out our latest highlights to learn how we’re bringing together sales and marketing teams — all on the world’s…