5 Can’t-Miss Stops for B2B Marketers at #DF19

Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no shortage of things to do at the biggest Salesforce event of the year. If you’re preparing to set out on the Road to…

The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…

Gartner Positions Pardot as a Leader in 2019 Magic Quadrant for CRM Lead Management

Whether you’re a small business or an enterprise company — or somewhere in between — there’s simply no “one-size-fits-all” approach to managing leads. But as a B2B marketing automation platform focused on aligning sales and marketing to engage buyers, close more deals, and grow relationships with prospects, Pardot is primed to help companies of all…

10 Things That Keep Sales Leaders Up at Night (and How Marketing Can Help)

Every night, while some sales leaders dream happily in dollar signs, others are haunted by impending quotas, misaligned teams, and big data lurking in the distance. If your brain at night is on a spreadsheet instead of counting sheep, rest easy. Marketers are here to help sales leaders meet goals, close deals, and make sales…

4 Ways to Create Real-Time Customer Experiences with AI-Powered Chatbots

Real-time customer experiences are the ultimate form of personalized marketing. When you engage with your customers in real time, you can solve their problems and address their needs the moment they arise. Not only are you communicating with the right person through the right channel, but you are also doing so at the right time…

How Melbourne Tractors Built a Better Customer Experience with Salesforce

Melbourne Tractors Group is a family-owned and managed business with more than 30 years in the earthmoving, construction, and agriculture industries. Over the last several years, the company has seen significant growth and now competes with the Caterpillar’s and John Deere’s of the World. To achieve this level of success, Melbourne Tractors had to find…

New Interactive Guide: 9 Ways B2B Marketers Should Be Using AI

We’re living in exciting times for B2B marketing. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than we ever could before. AI is fairly new technology, and has only been available to marketers in the last decade or so. The majority of B2B marketers…

How ReviseOnline Uses Pardot to Grow Customer Relationships

ReviseOnline is a new education start-up based in Perth, Australia. They offer comprehensive online studying tools for tests and exams at the senior secondary level (years 11 and 12) in a variety of curricula, including the Victorian Certificate of Education and the Western Australian Certificate of Education. “Revise online” literally means “study online” — which…