5 Tips for Using Emojis in Email Subject Lines

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…

The Four P’s of Product Enablement: (Part 1)

Many (many) years ago, I walked into my first Marketing 101 class. I distinctly remember my professor saying that the entire goal of the course was to ensure we could always remember and recite the “4 P’s of Marketing.” I guess it worked because to this day, I still think about Product, Place, Price, and…

Sales and Marketing Alignment: Your Marketing Team and Your SDRs

At Salesforce, sales development reps, or SDRs, are the “front door” to our business. They operate on the front lines of sales, providing a friendly and knowledgeable first impression and delivering world class customer service. This team of fresh-faced SDRs are particularly important to me as a Demand Generation Specialist because they’re the team that…