3 Ways Artificial Intelligence Makes B2B Marketing More Efficient

In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional, you already understand how important customer relationships are,…

3 Ways AI Can Transform Your B2B Marketing

Thanks to the power of data, we know more about customers than ever before — and customers know it, too. Their expectations are higher than ever, and they expect brands to use data to deliver great personalized experiences. Customers want all brand communications to be tailored to their specific interests, needs, and preferences. With the power…

3 Critical Data Points That Will Maximize Sales Rep Efficiency

No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team.  When your sales team is armed with the right data, tools, and support, they’ll be able to make the most…

6 Sessions We Think You’ll Love at #DF19

By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive…

Announcing Into the Blue: the B2B Marketer’s Bash at Dreamforce 2019

It’s never been more fun than now to be a B2B marketer. From chatbots to social media, from email to ABM, it’s all about authenticity and customer engagement. Everyday, fearless marketers are bringing their creativity and imagination to technology to build relationships and create some waves. As Dreamforce comes to a close, we want to…

How to Avoid Spooky Situations with Marketing and Sales Alignment

Autumn’s about more than just pumpkin spice lattes and falling leaves. There’s another side to fall, full of goblins, ghouls, toil, and trouble. But the terror isn’t limited to spooky season! If you work in sales and marketing, you’re faced with scary situations every day, like cross-functional misalignment.  Leave the horror to Halloween and get…

5 Can’t-Miss Stops for B2B Marketers at #DF19

Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no shortage of things to do at the biggest Salesforce event of the year. If you’re preparing to set out on the Road to…

The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…