Take the Long View For Customer Success

As a biologist-turned-marketer, Andy Bertera now leads marketing at New England Biolabs (NEB). As executive director of marketing and sales at NEB, Andy is responsible for global marketing operations and U.S. sales and customer service teams. Here are some key takeaways from Andy’s decades of experience in life sciences marketing. Customer journeys don’t end. At…

How to Keep Your Marketing Moving While You’re Out of Office This Summer

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email…

How Manufacturers Can Use Marketing Automation to Build Better Customer Experiences

The definition of marketing is changing for the manufacturing sector. More and more, B2B customer behaviors are driven by personal experiences as a consumer. Brands that will find success in the future will be the ones that adopt new strategies for connecting and engaging with customers before, during, and after the sale. Just as automation…

More Meaningful Demand Generation: A Conversation with Nate Skinner

Demand generation has evolved. Digital marketing isn’t just about the quantity of clicks anymore — it’s about the quality of clicks. Teams are getting smarter about demand generation, working to get qualified leads to engage with B2B brand websites in truly meaningful ways. Pardot VP of Marketing, Nate Skinner, was recently interviewed for the latest…

Pardot named Best Marketing Automation Platform by ClickZ

Pardot is honored to have been named Best Marketing Automation Platform at the 2019 Marketing Technology Awards. Presented by marketing technology publication ClickZ, the annual Martech Awards honor the best and brightest in marketing technology — and when it comes to marketing automation platforms, we’re proud to say that’s us! At the Martech Awards, the…

What Star Wars Can Teach You About B2B Marketing

For those who love Star Wars, May 4th is one of the most exciting days of the year (besides Life Day, of course). Say “May the 4th” out loud and you’ll understand why — it sounds just like the first words of the saga’s iconic line “May the Force be with you.” The year ahead…

Turning Marketing Challenges into Career Successes

In 1995, Josh Golden was producing videos for the prosecution team in the OJ Simpson murder case. In 2019, he’s the president and publisher of Ad Age and a storied marketing and advertising leader. Over the course of those twenty-four years, Josh enjoyed quite the varied career — spanning film production to publishing, agency life…

[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…