Chart A Course To Better Marketing Automation in 6 Steps

While switching to a new marketing automation platform may seem daunting, it doesn’t need to be an immense undertaking if you prepare. Pardot customer InsideView did it in just a couple of months, and with minimal disruption to their ongoing marketing campaigns and key initiatives. Here’s how you can prepare for your move to a…

An Inside Look at How InsideView Changed Marketing Automation Platforms

InsideView helps sales and marketing teams better target and engage with opportunities. They’ve built their reputation on providing the most accurate market targeting data and insights, and they have one of the industry’s most successful CMOs, Tracy Eiler, leading the charge to grow and expand their own markets. Demand for more data, more insights, and…

Celebrating the Harvest: How to Generate & Nurture Leads You’ll Be Thankful For

The first Thanksgiving was a three-day festival held in Plymouth, Massachusetts, to celebrate the harvest of autumn 1621. After a particularly harsh winter the year prior, the English settlers were especially grateful for their yield, and shared the feast with the Wampanoag people who taught them to hunt and fish. Now just as then, Thanksgiving…

5 Essential Elements of A Successful Lead Generation Strategy

Lead generation is a key component of a B2B marketer’s toolkit. Sales teams rely on their marketing counterparts to find and nurture qualify leads through the funnel, which is no small task. But according to Cience, lead generation is a key pain point for 60% of marketers. Often times, it’s hard to even know where…

3 Ways Sales Teams Can Sell More with Marketing Automation

Despite its name, marketing automation is definitely not just for marketing teams — it’s a key tool for sales teams, as well. After all, the results of marketing automation can impact everything from the timing of the overall sales process to the content of individual sales calls and emails. The results of marketing automation are,…

How Sales Teams Can Sell More with Marketing Automation

When you hear marketing automation, these words probably come to mind: Drip campaigns Triggered emails Personalized messaging Artificial intelligence Dynamic content Those are all common terms associated with marketing automation, but unfortunately, many companies still overlook one key concept: Marketing automation is also for sales teams. We think of it this way: “For sales, marketing…

How to Earn Loyal Customers in the Experience Economy

In today’s digital, connected world, audiences can find virtually anything they want whenever they want it. They have little patience for sifting through irrelevant content to find what they’re looking for. Brands know that to grab the attention of their audiences, they must meet them where they’re at. This means creating personalized, cross-channel experiences that…