5 Things Marketers Can Do to Enable Sales Teams

According to Salesforce’s most recent State of Marketing report, marketers are the glue that connect disparate teams, like sales and service, together across companies. Nearly half (45%) of marketing leaders say their organization is leading customer experience initiatives across the business. As marketers are increasingly viewed as the hub that influences customer experiences across a…

How to Create Memorable Marketing Experiences

In Marketing Trends podcast Episode 24, hosts Ian and Lauren sat down in the studio with Nate Skinner to discuss creating memorable marketing experiences that truly resonate with customers. Set course for marketing success by staying on-message. Nate got his start in marketing at Salesforce ten years ago when he was hired by a friend…

How to Boost Productivity and Hire Great Marketers

In Episode 22 of the Marketing Trends podcast, hosts Ian and Lauren chat with Ada Chen Rekhi about the secrets of real productivity, and what it takes to hire the best candidates for your marketing organization. Eight years ago, Ada founded a contact management startup called Connected HQ, which was acquired by LinkedIn. Code from…

How Manufacturers Can Boost Business with Automation

In the age of the connected customer, B2B buyers are researching and evaluating products, services, and vendors the same way they do in the consumer space. They expect the same personalized, cross-channel experiences from your manufacturing brand that they receive from their favorite B2C brands. If you’re still doing business today the same way you…

The Quest for Marketing & Sales Alignment Through Shared Customer Insights

Marketing and sales alignment — or really, misalignment — is a persistent problem that plagues organizations of every size. Trying to solve it often feels like trying to kill a weed infestation. Just as you’ve nipped one alignment issue in the bud, another one blossoms to life. If you’re on the lookout for a new…

7 Technologies and Trends to Get Your CRM Ready for 2020

Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to the fore, sales and marketing teams began to realize the possibility of using individual customer data to communicate at scale via…

Salesforce Named a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Salesforce team is excited to announce that we have been recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Salesforce takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice…

Legends of Trailblazers for Email: The Power of Pardot [E-book]

Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…