How to Arm Your Sales Team with the Power of Marketing Automation

The ability to build personalized customer journeys at scale has become table stakes for brands today. Customers simply expect it. In fact, 65% of B2B buyers are likely to switch brands if a company does not personalize communications to them (Salesforce, Fourth Annual “State of Marketing” report). Personalization is a powerful tool for today’s marketers,…

Expert Survival Tips for B2B Marketers

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. It’s said that we know more about the surface of the moon than we do the bottom of the ocean. When it comes to surviving the open…

The Great Migration: 5 Steps to a Seamless Migration to Pardot

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B Marketing. And speaking of sharks — did you know that every winter, thousands of blacktip sharks migrate from New England to the warmer waters of Florida? As the…

Chumming for Leads: How to Up Your Lead Generation Strategy

It’s the 30th Anniversary of Discovery Channel’s Shark Week! We’re using it as a chance to have some fun and talk about the wilder side of B2B marketing. Developing a new lead generation strategy can be like staring out at open water. Anything could be lurking out there waiting to be hooked… or waiting to…

Introducing Nucleus Research: Anatomy of a Decision

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

The Four P’s of Product Enablement (Part 2)

B2B marketers are always thinking about how to educate and empower their sales teams. In Part 1 of this series, we introduced the concept of the “Four P’s of Product Enablement” and talked about the first two P’s: Positioning and Pitch. Positioning in regards to product enablement simply means turning your external product marketing message…

5 Tips for Using Emojis in Email Subject Lines

Emojis have come a long way from the simple smiley face. Developers have given us the power to express ourselves via emoji in almost every situation, from the classic heart eyes 😍, to the sweat smile 😅, the zipper mouth 🤐, to the mind blown 🤯. They’ve expanded into the wild worlds of animals, food, travel, and culture and…

Introducing: GetFeedback for Pardot

Post-sale customer feedback helps companies improve service quality, product value and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully understand the audiences they’re trying to reach. The goal…