Posts by Emily Fultz

About Emily Fultz

I graduated from Georgia Tech and I currently work as a Product Marketer at Salesforce managing the overall content strategy for Pardot.

I have a passion for creating content that inspires and empowers Trailblazers in B2B marketing. I enjoy keeping up with the latest industry trends and innovations, networking and building relationships, and helping colleagues and co-workers achieve their goals and find success.

[INFOGRAPHIC] Sales vs. Marketing: Fight for the Throne

Let’s face it: you don’t need to be watching HBO’s acclaimed series Game of Thrones to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday — between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be…

How Artificial Intelligence Takes B2B Marketing Accuracy to the Next Level

For marketers, artificial intelligence (AI) is the greatest thing since sliced bread — except AI can also identify the type of bread, tell you about it, and help you turn it into a sandwich. While AI is still a relatively new technology, it’s already proven to be a transformational force in the world of B2B…

How Data Can Unlock Creativity and Drive Alignment

In the latest episode of the Marketing Trends podcast, Ed McDonnell, Senior VP of Sales for Salesforce Marketing Cloud, joined host Ian Faison in the studio. Ed has a unique perspective on sales and marketing alignment, informed by his experience serving in a variety of sales and leadership roles throughout his career. He also offered…

Golf Astro

What Golf Can Teach B2B Marketers About Lead Nurturing

A lot of business happens on the golf course, but B2B marketers can actually learn some valuable lessons from the game itself. Beyond patience and hard work, golf can teach us important strategies for lead nurturing. Tee yourself up for success by applying these lessons from golf to your lead nurturing approach. You need the…

5 Signs B2B Marketers Might Actually Be Leprechauns

Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and enjoys collecting riches. Sound familiar? As a B2B marketer, you may…

Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To help B2B marketers understand the trends shaping the industry today, we are excited to introduce our e-book, B2B Marketing Trends: Insights from the Frontlines…

3 Uses of AI for B2B Marketing You Might Not Have Thought About

Artificial intelligence is your friend, especially as a B2B marketer. In 2018, 30% of B2B marketers used AI — a 25% increase from only 24% of B2B marketers in 2017. Blaze new trails and let technology do the work for you by using AI in these three creative ways. 1. Hyper-customized content delivery Customization doesn’t…