How to Take Action on Unsubscribe Data in B2B Marketing Analytics

When a customer unsubscribes from our email communications, we lose the ability to market to them, affecting everything from renewal reminders to cross-sell and upsell campaigns. This negatively impacts the revenue our companies can generate from the account — potentially draining us of hundreds of thousands of dollars. Customers — especially existing customers — often…

Why Marketers Should Invest in Artificial Intelligence

It’s the golden age of artificial intelligence (AI). No longer are machine learning algorithms implemented in server rooms with code scripted by research scientists. Instead, AI-driven insights are readily-available with cloud-based software solutions, like Pardot Einstein, which are flexible, simple to integrate, and tremendously powerful. Nevertheless, some marketers remain skeptical regarding the promises of AI….