Rapidly Convert your Prospects with the 3-2-1 Strategy

As a marketer, how do you rapidly identify your sales-ready prospects? Picture this: you just wrapped up your booth at your industry’s annual conference. Everything is sunshine and rainbows. There were zero last-minute snafus. Your swag was a huge draw and you had a steady stream of interested attendees. Now you have a shiny, massive…

How to Perfect Your Lead Generation Strategy (Part 3): Love Your Existing Clients

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part three of three on lead generation strategies. View parts one and two here: How to Perfect Your Lead Generation Strategy: Attract a Ton of Leads How to Perfect…

How to Perfect Your Lead Generation Strategy (Part 1): Attract a Ton of Leads

David DiGiammarino and Paymaun Rezai, Client Advocates at Pardot, team up to share their best practices advice on lead generation in their new blog series. This post is part one of three on lead generation strategies. Generating leads is table stakes for any business. You don’t just want leads. You need leads. But how do…