Introducing Multi-Touch Attribution in B2B Marketing Analytics

Editor’s Note: We’re so pleased to announce two new features today! Don’t forget to find out more about Customizable Business Hours as well!  With B2B Marketing Analytics, Marketers can visualize campaign ROI across the funnel to prioritize channels and programs that work best. With first, even, and last touch attribution offered in a new out-of-the-box dashboard, marketers…

Salesforce Wave Analytics: Summer ’17 Release

We’re excited to announce the Summer ’17 release of Wave for B2B Marketing. For this release, our goal was to provide our users with additional customization and segmentation functionalities, while enhancing the overall usability of the app itself. In addition, we’re happy to announce a fully optimized iOS mobile experience, allowing you to view and explore your data…

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