How ALI Group is Reimagining Digital Marketing in the Insurance Industry

The dynamics of customer-brand relationships have changed dramatically in recent years. If you’re a marketer in the financial industry, you already know this. Your clients have greater access to information, more options (read “competitors”) to choose from, and more channels where they can engage with brands. While this opens to door to new opportunities for…

How to Attract New Healthcare Leads with Inbound Marketing and Engage Them in Real Time

Today’s healthcare professionals prefer to be marketed to through digital channels. As a result, the most effective healthcare and life sciences (HLS) marketing is now digital marketing. This has opened up a whole new world of opportunities for HLS marketers, who used to rely on in-person meetings to build relationships with clients.  Now, HLS marketers…

Three Trends Affecting Payer Group Sales: Part 1

Welcome to part one of our healthcare payer market blog series! The healthcare payer market has never been more competitive. To win new group sales in today’s market, marketers must be able to deliver more value than their competition, from both a service and customer experience perspective. Let’s dive into three key affecting trends payer…

Customer Story: How Sequoia Financial Became a Trailblazer in Client-Driven Wealth Management

Sequoia Financial Group is all about personalized service. They’ve even written it into their value proposition. In an era where technology is changing how we do everything — including how we manage our money — Sequoia Financial Group needed a digital customer experience that aligned with their in-person interactions. They were up against some challenges,…

7 Types of Email Every Physician Referral Management Program Needs

When it comes to the business of physician referral management, the game has changed. While physician outreach teams used to rely on face-to-face meetings, phone calls, and occasionally fax or direct mail for marketing communications, today’s physicians now prefer lightweight and digital communication in real time. Nowadays, 73% of physicians prefer to receive communications via…