The Zero Moment of Truth: What Is It & Why Should You Care?

The marketing world is plagued with buzzwords. We see them in blog posts, hear them in day-to-day conversations, and read them in industry articles. But there’s one buzzword that may have more substance than most: the “Zero Moment of Truth.”  Coined by Google in their 2011 eBook “ZMOT,” the term refers to the moment in…

The Basics of Lead Nurturing [INFOGRAPHIC]

Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you.   This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter.  Sounds good, right?  Lead nurturing…

How to Create Brand Messaging that Resonates

What is the one thing that should tie together every piece of content you create? Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational, and well, sticky.  Ultimately, it makes customers want to buy…

4 Ways to Put the Customer at the Center of Your Marketing Strategy

A great mind once said, “As a man thinks, so is he.” How we think of someone or something guides our actions.  This brings me to one of the greatest “customer-first” stories ever told.  In the mid-70’s, a miner walked into a men’s clothing store located in Fairbanks, Alaska to return a set of worn…

4 Winning Strategies to Generate Qualified Leads for Sales (and Marketing)

There is nothing worse for a salesperson than realizing their pipeline is bottlenecked with unqualified leads.  Working with an unqualified lead is like going on a blind date. You’re hoping for a perfect match, but you really have no idea what you’re walking into. About two minutes in, you feel the urge to ditch.  Why?…