How to Manage Your Share of Voice

Long before the technology boom, we followed newspaper headlines, tuned into radios, and waited to hear the latest news. Public Relations (PR) success was measured by front page stories and how many headlines could be attained. There was no internet or social media with breaking stories.  With technology at every turn, your voice is measured…

14 Content Marketing KPIs You Should Be Tracking

Simply stated, content marketing is messaging made up of blog posts, white papers, case studies, infographics, ebooks, social media blurbs, videos, and podcasts.   According to Gartner, the average percentage of total marketing budget spent on content marketing is 26% (among all respondents). Skilled states that over 85% of all marketers worldwide use content marketing to…

How To Bring A Digital Mindset To Non-Digital Channels

For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being…

How to Track and Measure Website Analytics

Let’s Talk Analytics When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I would…

5 Best Practices for a Successful Lead Scoring Model

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model.  And how to handle the different combinations of lead scores and grades vary from company to company.  According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring….

How to Adapt Your Marketing to a New Reality

When your business is centered around travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg and her team recently found themselves in.   Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into…

How to Map Your Marketing Content to Align With Your Customer Journey

Long before the luxury of the Global Positioning System (aka GPS) guiding you every step of the way, there was such a thing called a map. We relied on it to get us from one place to another without getting lost.  Mapping your marketing content across  the customer journey is an effort to accomplish that…