In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly 7,000 senior marketers leading through change. Here are some key findings highlighting the top strategic priorities, challenges, and technologies that are transforming the profession, and a glance at the maturity of B2B and B2B2C marketers with account-based marketing…
Trends From “State of Marketing” that Every B2B Marketer Should Know
5 (More) Creative Ways to Use Pardot Automation Rules
Marketers, how do you make your day-to-day life easier with automation? What else would you like to automate if you could? Lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or…? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job…
5 Ways to Get to Know your Buying Committee
We have all experienced the challenge of trying to please everybody. It’s like Mom trying to plan where to go for dinner with a family of five. One person suggests tacos, another pizza, another the golden arches, another hotdogs, and another seafood. The best go-to in this case might be “eenie, meenie, miney, mo”! Of…
Do You Really Know What ABM Is?
Filmmaker turned marketer, Randi Barshack, Senior Vice President of Rollworks, joins Marketing Trends to discuss her journey from TV, film, and video production into the marketing industry. She shares the complexities of account-based marketing (ABM), the importance of storytelling, and why diversity and adaptability are critical ingredients to achieving success for marketing teams. THE IMPORTANCE…
5 Creative Ways to Use Pardot Automation Rules
Marketers, what parts of your day-to-day would you like to automate if you could? Would it be lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or…? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job easier when you need…
11 Must-Try Lead Nurturing Campaigns
Lead nurturing is a powerful tool — and not just for your marketing and sales teams, but for your customer service team as well. While it’s often marketed as a way to engage with non sales-ready leads during the sales process, the applications of lead nurturing actually extend through the entire length of the buyer…
How to Create a Social Media Strategy for ABM Success
When we hear ‘account-based marketing (ABM) strategy’, social media might not be the first channel to come to mind. Perhaps you believe it belongs in the B2C playbook. Time for a renewed perspective. 84% of C-level and VP-level buyers are influenced by social media when purchasing. (Articulate) Dynamic content on the web and in emails…
Call-to-Action Checklist and Tips to Grow B2B Conversions
Not every lead that visits your website will convert. An analysis of lead generation landing pages across 10 different industries (with over 74 million visitors) showed the average landing page conversion rate is 4.02%. This may be discouraging for marketers who have spent countless hours identifying relevant offers, buying premium ad space, and designing landing…
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