3 Content Layout Tips for Your B2B Website

You’ve got your content together. You’ve got your branding elements. You’ve got your essential components. Now, how do you organize everything on a B2B website? How should content be laid out to give visitors the information they want? How do you capture attention visually without being distracting and unhelpful? We talked before about keeping in…

4 Essential Components of B2B Website Design

Your website is often the best driver for generating and qualifying leads, thanks to the now well-known paradigm of potential buyers doing their own research long before they want to talk to a salesperson. Stage-based marketing helps augment a buyer’s journey once they’ve made contact, but all the initial research before that is done in…

3 Ways to Optimize Landing Page Layouts

You’ve got no time to waste when a visitor hits a relevant landing page. If you’ve set things up well, that visitor got there through interest in a keyword, and now you have their attention — that’s valuable. It’s time to get to the point, state your value proposition, and facilitate a conversion. The problem…

3 Simple Ways to Make Your Forms Easier to Fill Out

Convincing a visitor to fill out a form is the key to everything from getting basic contact information to implementing robust marketing automation. We’ve looked at how to clarify context to make a form’s value clear, but bad form usability can nip that value exchange in the bud. By adopting some best practices, you can…

Increase Form Conversions by Using Context

The power of forms, especially in marketing, is often the exchange of information for something else of value: we’ll give someone our email address in order to get a response from an inquiry, and we’ll give an address in order to have something shipped. And, in order to encourage visitors to fill out a form,…

Why You Should Think “Mobile First” with Email Design

Responsive design is a hot topic these days, and that discussion is extending more and more to include email design. While making your website adapt to screen size is an idea that’s improving as more companies embrace it, responsive email design still presents numerous issues—enough to make you reconsider whether it’s worth it to implement…

How to Create Problem-Solving Email Content

At the core of most B2B marketing is the belief that there’s a problem that needs solving, and the product being marketed is the best solution for it. But, since we know buyers will enter a sales cycle, do their research, and then engage with sales somewhere further into the process, we can’t just state…

Suppression Lists

Concept A suppression list is used to omit a selected group of prospects from list emails or drip programs (lead nurturing). Suppression lists are valuable when prospects may be on more than one list and you want to make sure one of those lists does not receive the email. Any Pardot list can be used…