The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help

At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals across the internet. But moving away from third-party cookies also poses a challenge. Their primary usefulness is grounded in providing rich insights into user journeys…

Pardot’s First-Party Tracking Open Beta: Everything You Need to Know

In January 2020, the world’s most popular internet browser, Google Chrome, announced that it would stop supporting third-party tracking cookies entirely within two years. By eliminating third-party cookies, Chrome will be guarding its users against nefarious cross-site request forgeries and data privacy breaches. However, third-party cookies have long been used by marketers for web analytics…

What the Changing Browser Privacy Landscape Means for Marketers

The race is on among Safari, Firefox, and Google Chrome to become the most privacy-friendly browser. As the pace picks up, third-party cookies — the backbone of website analytics — are now a leading topic in the privacy conversation. Used to create smoother cross-site experiences for users, third-party cookies may seem like they’re always helpful….

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