How to Fuel Your B2B Online Advertising with Marketing Automation: Part 3

Don’t Stop Now: Get More Out of All Your Online Advertising Work Christina Sapienza, Online Marketing Manager at salesforce.com, shares her experiences using marketing automation to fuel online advertising campaigns in her final post of this this three-part series. We talked about setting the foundation of your online advertising + marketing automation strategy in Part…

How to Fuel Your B2B Online Advertising with Marketing Automation: Part 2

Let’s Dig Deeper: Getting your Hands Dirty with Marketing Automation + Online Advertising Christina Sapienza, Online Marketing Manager at salesforce.com, shares her experiences using marketing automation to fuel online advertising campaigns in this three-part series. Today we’re jumping off from Part I of this blog series to see what else online advertisers can get from…

How to Fuel Your B2B Online Advertising with Marketing Automation: Part 1

Preparing for the Long Haul: Kick Off Your Strategy with a Thoughtful Plan Christina Sapienza, Online Marketing Manager at salesforce.com, shares her experiences using marketing automation to fuel online advertising campaigns in this three-part series. It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for B2B companies. Now…