5 Strategies for the Successful Global Deployment of Pardot

What does it take to migrate marketing automation systems and deploy Salesforce Pardot at a global level?  This was the question that Jennie Vinson, Director of Engagement Marketing at Sodexo and I had the pleasure of answering on stage at Dreamforce. Jennie started the presentation with a slide that detailed the challenge her team was…

How to Align Your Sales and Marketing Teams Around Revenue Growth

We all know that when sales and marketing teams are aligned around the common goal of revenue growth, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, this dream isn’t our reality. So what’s a B2B marketer on a quest for sales sand…