7 Aspects to Consider Before Hiring a Graphic Designer

Sooner or later we all need an awesome graphic designer. In today’s visual world the eye-catching appeal of quality design work amplifies our marketing tactics and can almost be necessary to compete. Like marketing itself graphic design is a constantly evolving trade with new devices, apps and social media constraints to consider and work into a…

7 Ways to Increase Blog Engagement

Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get…

No-Nonsense Tips for Creating Compelling Images for Blog Posts

Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more…

How to Track Key Blog Metrics

Let’s talk about your company blog Your company blog is one of the best top-of-funnel marketing assets you have. At my last startup, our company blog was responsible for 40% of our website’s traffic and became the cornerstone of our thought-leadership and content marketing engine. We produced 2-3 posts per week, built a network of…