Finally Solve the Mystery of Marketing Measurement with Einstein Attribution

It’s a familiar story: your marketing director signs into the virtual meeting, followed by your analytics guru. A few minutes later, your demand generation manager joins. Just like always, they start debating the ideal attribution model: the best way to measure your marketing. “Is it first-touch, last-touch, or even-touch?” they wonder. “Should our teams develop…

How to Power Your B2B Marketing with Artificial Intelligence

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites — just to name a few. With so many great applications, it’s no surprise that AI usage among B2B marketers has jumped to 30% in the…