How to Perform Your Own Pardot Marketing Automation Audit (Part 1)

The following is part one in a two-part series on performing a marketing automation audit with Pardot.  One of the best ways to maximize your use of Pardot is to understand what you are currently using well and which areas you could improve upon. According to a B2B Marketing Research study, less than 50% of…

Developing Outstanding Internal Customer Service

Providing good customer service is important not only to our Pardot customers, but internally to our co-workers as well. I believe that a huge factor in being able to deliver outstanding external customer service (which leads to high levels of customer loyalty and retention) is, without question, great internal customer service. A quote I recently…

9 Creative Ways to Use Pardot Automation Rules

Marketers, what parts of your day-to-day you would like to automate if you could (lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, etc.)? Pardot’s automation rules allow you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job easier when you need to send…

Improving B2B Lead Gen with Your Company’s Blog

If you’re looking to increase your company’s digital presence and generate more leads, one of your major focuses should be auditing your company’s blog. Does your blog do a good job of answering your buyers’ questions? Are you consistently blogging and optimizing your posts for SEO? Are your titles compelling enough to attract the reader’s attention?…

How to Get More ROI from Marketing Automation

At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy for companies to get lost in the system, and then spend most of their time focused on just a few key areas. Here’s some…

5 Digital Tactics for Customer Retention in 2015

Marketers have a strong tendency to focus on courting new business. This can cause you to neglect your very best prospects: the customers you already have. A recent study by Bain & Co found that a 10% increase in customer retention levels results in a 30% increase in the value of the company. But, building…

How to Set Yourself Up for Success with Marketing Automation

A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying cycle. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right…